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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Filmmakers Want Movie Titles That Use the Same Factors That
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Filmmakers Want Movie Titles That Use the Same Factors That

Question 100

Question 100

Multiple Choice

Filmmakers want movie titles that use the same factors that make a good brand name.They must be __________.


A) creative
B) familiar
C) concise
D) alliterative
E) easy to remember

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