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3 If You Answered 'Yes' to Question 2, How Often Once a week or more  2 to 3 times a month Once a month or less\square\text {Once a week or more } \quad\quad\quad\quad\square \text { 2 to 3 times a month }\quad\quad\quad\square \text {Once a month or less}

Question 168

Multiple Choice

3. If you answered 'yes' to question 2, how often do you eat at a fast-food restaurant?
Once a week or more  2 to 3 times a month Once a month or less\square\text {Once a week or more } \quad\quad\quad\quad\square \text { 2 to 3 times a month }\quad\quad\quad\square \text {Once a month or less}


-Consider Figure 7-4: Question 3 above, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 3 illustrates which type of question format?


A) dichotomous
B) open-ended
C) closed-end
D) attitudinal
E) semantic differential

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