In Evaluating Whether Its Facebook and Twitter Social Media Programs

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

A) Carmex sentiment
B) Carmex Twitter followers
C) Carmex conversation velocity
D) Carmex Facebook likes
E) Carmex share of voice