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When Procter & Gamble Acquired the Old Spice Brand, It

Question 106

Multiple Choice

When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using different television and print advertising to see whether sales would increase. The level of sales is the ________ in this experiment.


A) dependent variable
B) independent variable
C) hypothesis
D) extraneous variable
E) error variable

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