Marketing Research Is

Multiple Choice

Marketing research is

A) the process of systematically collecting and analyzing information in order to define a marketing problem.
B) the use of information technology to find objective solutions to a marketing problem.
C) the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
D) the use of subjective data such as interviews and observation to complement empirical data obtained through the use of information technology.
E) the science of using observable human behavior in order to identify and solve marketing problems.