Many Consumers Buy Soft Drinks and Potato Chips Together When

Multiple Choice

Many consumers buy soft drinks and potato chips together when they shop at a grocery, convenience, or mass merchandiser store. But when querying its marketing information system (MIS) , one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this hidden information from its MIS to find the statistical link between the two product categories.

A) linear trend extrapolation
B) heuristic modeling
C) data mining
D) descriptive research
E) RFID data