Movie Studios Use Market Research to Reduce Their Risk of Losses

Multiple Choice

Movie studios use market research to reduce their risk of losses by hiring firms such as the National Research Group to conduct test screenings and tracking studies. Often, 300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release. After viewing the movie, the audience completes a survey to

A) evaluate the quality of directing and producing.
B) critique the title, plot, and characters.
C) rate the performances of the individual actors and actresses.
D) recall specific details of the plot and dialogue.
E) compare the final film with the original script.