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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    What Is the Basic Difference Between Primary and Secondary Data
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What Is the Basic Difference Between Primary and Secondary Data

Question 169

Question 169

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What is the basic difference between primary and secondary data, and what are the advantages and disadvantages of each?

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Secondary data are facts and figures tha...

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