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    Exam 8: Marketing Research: From Customer Insights to Actions
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    The Principal Ways to Collect New or Primary Data for a Marketing
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The Principal Ways to Collect New or Primary Data for a Marketing

Question 265

Question 265

Essay

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

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Observing people includes watching how p...

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