US Appliance Manufacturers Find That Different Customs About Shopping Must

Multiple Choice

U.S. appliance manufacturers find that different customs about shopping must be used to determine local product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

A) global
B) multidomestic
C) transnational
D) meganational
E) international