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For the Marketer, a Thorough ________ Involves an Understanding of and an Appreciation

Question 242

Multiple Choice

For the marketer, a thorough ________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.


A) market synthesis
B) international sociographic study
C) anthropological examination
D) cross-cultural analysis
E) ethnocentrism assessment

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