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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    The Prominent Global Market Entry Strategy Among Small- and Medium-Sized
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The Prominent Global Market Entry Strategy Among Small- and Medium-Sized

Question 85

Question 85

Multiple Choice

The prominent global market entry strategy among small- and medium-sized companies is


A) direct exporting.
B) direct franchising.
C) licensing.
D) joint venture.
E) direct investment.

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