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-Global Companies Have Five Strategies for Matching Products and Their

Question 2

Multiple Choice

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, B refers to which type of strategy? A) product extension strategy B) communication adaptation strategy C) product adaptation strategy D) dual adaptation strategy E) product invention strategy

-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 6-4 above, B refers to which type of strategy?


A) product extension strategy
B) communication adaptation strategy
C) product adaptation strategy
D) dual adaptation strategy
E) product invention strategy

Correct Answer:

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