-Figure 4-2 Above Shows the Recent Ratings from Independent Rating

Multiple Choice

-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

A) consideration set
B) evaluative criteria
C) points of difference
D) value propositions
E) core benefits