How Would Consumers Who Purchased a New and Innovative Nike

Multiple Choice

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

A) limit their information search to an internal one
B) minimize problem solving involvement
C) read ads for the new basketball shoe even after the purchase has been made
D) conceal the product purchase from others
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance