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    Exam 5: Understanding Consumer Behavior
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    Which of the Following Is a Concept from Behavioral Learning
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Which of the Following Is a Concept from Behavioral Learning

Question 49

Question 49

Multiple Choice

Which of the following is a concept from behavioral learning theory that marketers use?


A) selective comprehension
B) selective retention
C) stimulus generalization
D) cognitive dissonance
E) routine problem solving

Correct Answer:

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