What Attitude Change Approach Did Colgate Marketers Use to Encourage

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

A) changing beliefs about the extent to which a brand has certain attributes
B) changing the perceived importance of attributes
C) adding new attributes to the product
D) providing free trials of the new product
E) obtaining a seal of approval to reduce consumers' risk and encourage purchases