In the VALS Framework, Consumers Motivated by Ideals Are Guided

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as __________, includes mature, reflective, and well-educated people who value order, knowledge, and responsibility.

A) Makers
B) Believers
C) Thinkers
D) Survivors
E) Achievers