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    Exam 5: Understanding Consumer Behavior
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    In the VALS Framework,two Segments Stand Apart Based on Their
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In the VALS Framework,two Segments Stand Apart Based on Their

Question 9

Question 9

Multiple Choice

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material


A) ideals.
B) rewards.
C) self-expression.
D) achievement.
E) resources.

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