Multiple Choice
Dutch tulip growers have developed pre-sprouted bulbs which will bloom in just a few weeks after spring planting so people who did not plant bulbs in the fall can have spring flowers. Nurseries plan to promote the pre-sprouted tulips to people who appreciate finer things and will pay a premium price. Which of these VALS segments would be most suitable to target?
A) Survivors
B) Believers
C) Makers
D) Innovators
E) Experiencers
Correct Answer:

Verified
Correct Answer:
Verified
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