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    Exam 5: Understanding Consumer Behavior
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    Individuals Who Exert Direct or Indirect Social Influence Over Others
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Individuals Who Exert Direct or Indirect Social Influence Over Others

Question 86

Question 86

Multiple Choice

Individuals who exert direct or indirect social influence over others are referred to as


A) decision makers.
B) achievers.
C) innovators.
D) buzz managers.
E) opinion leaders.

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