Reference Groups Refer to

Multiple Choice

Reference groups refer to

A) the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors.
B) individuals who exert direct or indirect social influence over others.
C) people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards.
D) those buyers who,through the size of their purchases,affect where marketing dollars will be spent.
E) those with whom a person does not wish to be a member of or identified with.