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    Exam 5: Understanding Consumer Behavior
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    A Brand Community Is a Specialized Form of the ________
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A Brand Community Is a Specialized Form of the ________

Question 158

Question 158

Multiple Choice

A brand community is a specialized form of the ________ reference group.


A) dissociative
B) aspiration
C) associative
D) VALS
E) social class

Correct Answer:

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