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Consider the Coke-Pepsi Photo Above

Question 100

Multiple Choice

Consider the Coke-Pepsi photo above.Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question in an online survey,__________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.


A) 15
B) 36
C) 52
D) 67
E) 89

Correct Answer:

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