The Actions Taken During the Implementation Phase of the Strategic

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program.

A) select target markets
B) design marketing organization
C) position the product
D) find points of difference
E) develop the budget by estimating revenues, expenses, and profits