The Actions Taken During the Implementation Phase of the Strategic

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program.

A) position the product
B) select target markets
C) define precise tasks, responsibilities, and deadlines
D) find points of difference
E) develop the budget by estimating revenues, expenses, and profits