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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    A __________ Is a Need That Is Shaped by a Person's
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A __________ Is a Need That Is Shaped by a Person's

Question 90

Question 90

Multiple Choice

A __________ is a need that is shaped by a person's knowledge, culture, and personality.


A) desire
B) feeling
C) utility
D) want
E) craving

Correct Answer:

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