Which of the Following Statements About the Marketing Concept Is

Multiple Choice

Which of the following statements about the marketing concept is most accurate?

A) The marketing concept can trace its roots to early Greek culture.
B) In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals.
C) In using the marketing concept, companies focus on sales and advertising.
D) The marketing concept is most effective when production is limited and the product will sell itself.
E) All U.S. firms are now operating with a marketing concept philosophy.