Multiple Choice
The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of
A) demographic clusters.
B) organizational buyers.
C) ultimate consumers.
D) market segments.
E) qualified prospects.
Correct Answer:

Verified
Correct Answer:
Verified
Q86: The quantity consumed or patronage (store visits)
Q124: Tony Hsieh invested in the company Zappos
Q144: ExxonMobil targets consumers that fill up their
Q145: Market segments refers to<br>A)the relatively heterogeneous groups
Q147: Which of the following is a criterion
Q151: Apple's iPhone has a feature known as
Q152: Segmentation based on where prospective customers live
Q153: The annual Sporting News Baseball Yearbook uses
Q166: The Walt Disney Co. carefully markets two
Q183: Australia-based Renewable Energy Ltd. sells a $10