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    Exam 9: Market Segmentation Targeting and Positioning
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    The Phrase "Relatively Homogeneous Collections of Prospective Buyers" Is Most
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The Phrase "Relatively Homogeneous Collections of Prospective Buyers" Is Most

Question 148

Question 148

Multiple Choice

The phrase "relatively homogeneous collections of prospective buyers" is most descriptive of


A) demographic clusters.
B) organizational buyers.
C) ultimate consumers.
D) market segments.
E) qualified prospects.

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