All of the Following Statements About the Overall Marketing Program

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true EXCEPT:

A) David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens WITHOUT the rotating cover to make it easier to insert replacement flags.
B) Students were initially the intended target market for the Post-it Flag Highlighter.
C) In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
D) David Windorski, the designer of the Post-it Flag Highlighter, appeared on The Oprah Winfrey show so she could thank him in person for "his most incredible invention."
E) Recently, 3M introduced additions to the Post-it Flag+ line: a Post-it Flag+ Gel Pen and a Post-it Flag+ Permanent Marker.