Multiple Choice
The United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?
A) a flexible marketing system
B) a database warehouse
C) a customer relationship management plan
D) a competitive intelligence framework
E) a customer-oriented marketing program
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Entities such as manufacturers, retailers, and government
Q35: The _ element of the marketing mix
Q106: Kraft produces Lunchables,a prepackaged meal usually consisting
Q116: To attend a winter concert presented by
Q118: _ is/are responsible for establishing the organization's
Q120: Although an organization's marketing activity focuses on
Q122: All of the following are true about
Q124: All of the following are departments within
Q125: The marketing concept refers to<br>A)the activity for
Q144: In China, many people are removing their