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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    The Benefits or Customer Value Received by Users of a Product
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The Benefits or Customer Value Received by Users of a Product

Question 97

Question 97

Multiple Choice

The benefits or customer value received by users of a product is called


A) utility.
B) synergy.
C) consumerism.
D) cost-benefit ratio.
E) customer lifetime value.

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