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    When Your Boss, Fernando, Says That You Have to Have
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When Your Boss, Fernando, Says That You Have to Have

Question 86

Question 86

Multiple Choice

When your boss, Fernando, says that you have to have a ROMI of 5.0, he is describing the __________ for the marketing investment.


A) Risk factor
B) Suitability factor
C) Total rate
D) Hurdle rate
E) All of the above

Correct Answer:

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