Leo Bogart Was Talking About Strategic Marketing Planning and Said

Multiple Choice

Leo Bogart was talking about strategic marketing planning and said, "We plan all the time but nothing ever gets done around here." One way to avoid getting into Leo's situation is to __________.

A) Have a committee review the plan
B) Have human resources outsource the plan
C) Have a person in the organization assigned specifically to each action plan with the idea that they own the action plan.
D) Have a list of the actions printed for everyone's desk
E) None of the above