Cisco Has a Different Idea About ROMI

Multiple Choice

Cisco has a different idea about ROMI.Managers there feel that instead of measuring response, it may be better to measure ____________.

A) The progression of the contact throughout the buying cycle
B) The response to specific coupons and direct techniques
C) The response to mass media without looking at new media
D) The response to new media while ignoring mass media
E) None of the above