Multiple Choice
Marketers often have to make a strategic decision with respect to seeking sales growth for a brand.In addition to acquiring existing users to a brand, one may have to _________.
A) Attract light users to the category
B) Attempt to get defectors to come back to the category
C) Expand the total population of category users
D) Expand the elementary level of market orientation
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
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