Candyland Is a Manufacture of Candy Bars

Essay

Candyland is a manufacture of candy bars.The test kitchens have just developed a new line of candy bars that have exotic flavors incorporated into premium chocolate.Executives would like to release the bars soon, but feel they need to test them first.Explain to the Candyland executives what a market test is and how it would help them.
A.
C. Nielsen data, for example, has indicated for years that roughly three out of four products that have been test-marketed succeed, whereas four out of five that have not been test-marketed fail.