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In the Service-Profit Chain Customer Satisfaction Leads to Customer Loyalty

Question 113

Multiple Choice

In the Service-Profit Chain customer satisfaction leads to customer loyalty and then revenue growth and profitability.This in turn leads to ____________.


A) Greater employee satisfaction and investment in employees
B) Changes in the organization structure
C) Competitive intelligence for future growth
D) Competitive retaliation based on service strategy
E) None of the above

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