Sometimes Marketers Are Prone to Overzealous Sales Pitches, Coupon Promotions

Multiple Choice

Sometimes marketers are prone to overzealous sales pitches, coupon promotions with too little stock to handle the demand, and deceptive advertisements.These create a gap in the service that can be described as __________.

A) Setting too high expectations that are unachievable
B) Creating an impression that matches the image of the company
C) Recall is important no matter what the results
D) Using communication to generate word of mouth
E) None of the above