Frito-Lay, the World's Largest Seller of Snack Foods, Defends Its

Multiple Choice

Frito-Lay, the world's largest seller of snack foods, defends its shelf space from competition by _________.

A) Outspending its competitors with television advertising
B) Setting audacious goals for its sales force
C) Having its drivers pull the competitors products off the shelf when they are not looking
D) Introducing coupons and retailer incentives to keep its position on the shelf
E) All of the above