Multiple Choice
The marketing manager for ABC Corp.is about to launch a new product.He is concerned with coming up with a combination of a name, symbol, and design to identify the new product and to differentiate from the competition.He is trying to come up with the _____ for the product.
A) Identity
B) Characteristics
C) Personality
D) Brand
E) Unique aspects
Correct Answer:
Verified
Correct Answer:
Verified
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