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    Marketing Management
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    Exam 9: Build the Brand
  5. Question
    Brand-Loyal Customers Are Less Forgiving of Problems Related to the Brand
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Brand-Loyal Customers Are Less Forgiving of Problems Related to the Brand

Question 83

Question 83

True/False

Brand-loyal customers are less forgiving of problems related to the brand, which hinders the company's ability to respond to a negative experience.

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