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When a Competitor Used Its Logo in a Disparaging Way

Question 17

Multiple Choice

When a competitor used its logo in a disparaging way in an advertisement,XYZ brand sued.It won the suit on the basis that the competitor violated its trademark.This is an example of the _______ role the brand plays for the brand sponsor.


A) Benchmarking
B) Education
C) Protection
D) Invigoration
E) Categorization

Correct Answer:

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