Multiple Choice
An example of an "essential benefit" of a plane ticket is _______.
A) Get the lowest price possible by shopping BOTS
B) Get a person to buy from a particular air line
C) Get a person from one place to another
D) Get a person to think about the food, liquor and baggage handling of the air line
E) Get the person to buy based upon unessential items in the product offering
Correct Answer:
Verified
Correct Answer:
Verified
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