In the Decline Phase of the PLC, Price Is Pressured

Multiple Choice

In the decline phase of the PLC, price is pressured as a result of _______.

A) Consumers forgetting about the brand
B) New companies forging ahead in the market and offering lower prices to gain market share
C) Suppliers give us price concessions but that does not help with the reduction in market size
D) Competitors dropping price and costs remain high due to lower sales volume
E) None of the above