Multiple Choice
Companies must balance the number of items in a product line.Too many items and customers find it difficult to see the differences between the products.Too few products and the company runs the risk of _______.
A) Having inefficiencies in production
B) Having trouble with discounters because they may have the same product as a full price store
C) Having a problem with communication to the market about the products
D) Missing important market opportunities that are not being attacked by the current product offerings.
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Parents buying their daughter a pair of
Q95: What is the distribution strategy in each
Q96: Companies should build products to the performance
Q98: When a company can show that their
Q99: Usually marketers focus on _ with respect
Q101: What are the stages of the product
Q102: A strategy called _ involves a consistent
Q103: Words like "Bigger, better, stronger" create _.<br>A)
Q104: What are the three phases in the
Q105: In the final phase of the maturity