Pricing Is a Difficult Issue in the Introductory Stage of the PLC.Companies

Multiple Choice

Pricing is a difficult issue in the introductory stage of the PLC.Companies can follow two distinctive routes for pricing which can be described as ________.

A) Follow the leader and skimming pricing
B) Market penetration and skimming pricing
C) Cost plus and demand driven pricing
D) Market penetration and price sensitive pricing
E) None of the above