In the Maturity Stage of the PLC, Consumer Goods Companies

Multiple Choice

In the maturity stage of the PLC, consumer goods companies find that they spend __________.

A) A small percentage of their budget on mature products preferring to spend on new products
B) A large percentage of their budget on marketing communications because of the need to support the brand and reinforce key product differentiators
C) A proportionate percentage of the their budget on marketing communications in order to maintain their market share and not let new competitors enter the market with ease
D) A lower percentage of their budget on marketing communications in order to milk the product for profitability.
E) None of the above