In the Growth Stage of the PLC, Communication Strategy _______

Multiple Choice

In the growth stage of the PLC, communication strategy _______.

A) Stays the same as the introductory stage due to building primary demand for the category
B) Shifts to different media and emphasizes direct techniques like sales
C) Shifts to stimulating individual brand demand rather than primary demand for the category
D) Shifts to stimulating primary demand
E) None of the above