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    Marketing Management Study Set 5
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    Exam 9: Segmentation, Target Marketing, and Positioning
  5. Question
    When P & G Purchased Gillette, It Saw a Market
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When P & G Purchased Gillette, It Saw a Market

Question 23

Question 23

True/False

When P & G purchased Gillette, it saw a market (men's toiletries market)that was large and had a good growth rate.This combination made it hard not to buy the company even at a price of $57 billion.

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